Wednesday, September 16, 2009
The jewelry market is VERY saturated and it is not easy to keep sales coming in with so many talented artisans out there. I felt it was time to evolve. For most of the time I've been making fused glass jewelry I preferred to do a shallow "tack" fuse on my pieces. This resulted in more defined edges, and rather than incorporating the glass I pretty much just layered it. I like the interactions from the different layers of transparent glass. I rarely used opaque glass.
I decided to do a few things differently. First I began a marketing campaign, which is pretty much an OJT thing for me. I'm learning as I go along, trying to decide where best to focus my resources. Then I lowerd my prices. I took an average of about three dollars off of my jewelry. And lastly I began to shift direction with my designs. I'll keep some of my more popular items (like the puzzle pendants), but now I'm doing more of the full fusing designs and using alot of the fusible decals to embellish my pieces. Above is a comparison of my old vs my new designs. I have really enjoyed creating in this new style.